Amazon Private Label

Prerequisite

Minimum Intermediate

Course Description

Wondering how to sell on Amazon? How about what to sell on Amazon? Amazon FBA is a highly lucrative freelancing domain in which you can maintain long-term relationships with your clients and is a source of consistent income for you. Those who enroll in this course will learn how to manage complete Amazon A to Z business from home, taking tasks from clients and performing other duties as assigned. This program will not only assist students in learning the technical skills required to have a successful Amazon FBA Business, but it will also support them in securing employment opportunities with Amazon sellers.

What you will learn

On successful completion of this course the student will be able to handle administrative and customer service issues linked to Amazon. These are Product Hunting and Sourcing, Listing Creation, Amazon Case Handling, Shipment Plan, understanding of the application of different research tools for profitable product research, develop and analyze inventory plans, manage order fulfillment tasks, provide quality customer service to Amazon’s customers on seller’s behalf and manage customer feedback, manage Amazon listing from inception to optimization, plan and execute marketing and advertising campaigns on Amazon including PPC campaigns, understand and apply bookkeeping and record management tools for record handling of Amazon sellers and work on Upwork and Fiver as Amazon Virtual Assistant.

Course Outline

• Week 1

  • Introduction to E-commerce, Amazon Business Models, Advantages And Disadvantages Of Each Model, Terms Used in Amazon FBA, FBM Vs FBA and Introduction To Private Label,
  • Product Research/Hunting Techniques.

• Week 2

  • Understanding Jungle Scout, Understanding Helium 10, Category Analysis, Concept of BSR, Product Research and Analyzation, Keyword Research Using Helium

• Week 3

  • Working with new Seller Central Workflow, Child Account vs Parent Account, Account Health complete overview, How to open case Using Repricers to get most of the Buy Box

• Week 4

  • Dummy Listing Creation, Create Listing On Amazon, How To Add Variations, How To Merge Listings And ASINS

• Week 5

  • Listing Optimization Using Different Tools, Backend Search Terms For A Listing
  • Sourcing & Logistics, Supplier Selection Criteria, How to Negotiate With The Suppliers.

• Week 6

  • Find Suppliers On Alibaba, Find Suppliers By Using Other Websites, Product Launch & Rank, Different Methods Of L&R.

• Week 7

  • Shipping Methods, Inventory Planning, Warehouse and Freight Forwarding, Advertising on Amazon, Amazon PPC, Do’s And Don'ts Of PPC Campaign

• Week 8

  • Advertising Campaigns, Calculate ACOS, Optimize The PPC Campaign

• Week 9

  • Amazon Trademark Brand Registry, Brand Registry And Its Benefits, Amazon IP Accelerator Program, How To Do Brand Registry, Freelancing Platforms Fiverr and Upwork, Uncommon Freelance Platforms

• Week 10

  • Creating Fiverr Account, How to create Fiverr Gigs, Guide to Upwork Account Creation, How to bid clients

• Week 11

  • Communication skills, Client Handling, Efficient Client Communication, How To Submit Daily Reports To Clients, Business Ethics Communication with A Foreign Client?

• Week 12

  • How To Engage In Local And International Forums/Groups, VA Agreement, Different Support Groups on Facebook

Grading Criteria

Particulars	Marks (%)
Quizzes	20
Class Participation/ Attendance	15
Projects	25
Final Projects	40
Total	100